The new generation of conscious consumers are seeking authentic connection. And we aren’t in the game to make ads. Meaningful integration is where artists authentically interact with products, allowing audiences to truly engage with brands. Artists are the tastemaker of culture and give legitimacy to brands, and Happy’s creative philosophy […]
Nothing creates authentic content like connecting brands with artists in their element. A prime example of a successful authentic brand moment is our Somewhere Sounds video series. Somewhere Sounds is an ongoing collection of free sample packs for Ableton Live users. Curated by artists and producers operating across a range […]
Musicians and the music they create is the art that connect us all. It is the glue that binds culture and community. Our Noise Machines recording studio is centred around our API 2448 console, a console desk at the forefront of analog recording technology. Happy Studios offers a unique space […]
Cultural storytelling is key to creating authentic connection with audiences. Using this as a brand platform is at the centre of what Happy Studios does. This was the foundation for the Kraken video series, “As It’s Told”. Brief: Incorporate Kraken brand into music industry content, and grow brand recognition. Concept: […]