Cultural storytelling is key to creating authentic connection with audiences. Using this as a brand platform is at the centre of what Happy Studios does.

This was the foundation for the Kraken video series, “As It’s Told”.

Brief: Incorporate Kraken brand into music industry content, and grow brand recognition.

Concept: Taking the art of storytelling and music as a way to further tell a product brand narrative, we created an artist lead video series that showed Kraken being at the heart of how these musicians showcase their art. Thus creating an authentic audience connection moment for the brand.

Content: A video series with musicians as brand ambassadors, furthering the reach of the Kraken brand.