The Brief: 13Cabs is fast becoming a key player in the ride sharing saturated Australian market yet they are en established traditional taxi service. They have been evolving into a company that is inclusive and aiming to appeal to the younger, app orientated rider so we were tasked to amplify this message to the right audience group.

The Idea: During the fever of activity during Sydney WorldPride it was the perfect time to amplify 13Cabs as the preferred transport company for musicians, performers and spectators alike, showcasing 13Cabs as the app centred, inclusive and safe way for everyone to get around they city.

Happy Mag had multiple queer artists traveling to and from their recording studio for their long-standing series, Live From Happy, and the idea was to centre 13Cabs in the video narrative.

The Content: Multiple long-form and social lead video content showcasing 13Cabs as the preferred transport partner for WorldPride for the music and creative community of Sydney.