The Brief: Converse is a brand that is far more than the shoes and apparel they create. Their All Star program aims to shine a light on and support creators and artists in all fields doing amazing work. Converse had an aim to further illuminate their queer creators in this program […]

The Brief: 13Cabs is fast becoming a key player in the ride sharing saturated Australian market yet they are en established traditional taxi service. They have been evolving into a company that is inclusive and aiming to appeal to the younger, app orientated rider so we were tasked to amplify this message […]

The Brief: Ableton’s ability to create a world class music-making platform is second to none. But the challenge lies in continued brand development and audience engagement. How does a brand that is a foundational creative tool continue to excite its audience outside of standard product upgrades? The Idea: When brands […]

Clothing speaks volumes. It is an extension of a musicians persona, it creates a look and vibe that their fans actively look to emulate. Fans of the artists directly become fans of the apparel brand. Brief: General Pants is an established brand but the aim is always to be first […]

The relationship between drinks brands and the live arts space is a tried and true partnership. Combining a new brand looking to break into a new market with a local live music audience bring immediate authentic connection. The Brief: Pals, the popular New Zealand seltzer brand, had huge success in […]

The Brief: Sennheiser is the pinnacle of quality pro audio but in a saturated market, authentic brand engagement is key to success. The need to connect a young, creator audience with the Sennheiser brand was imperative to market share growth and brand love over competitors that push price point above […]