Placing brands into the music scene creates a broader brand reach and builds cultural currency. This is was the foundational idea for Domino’s Summer Sessions featuring Winston Surfshirt and Clypso.
Brief: Connect Domino’s with the music audience and engage musical brand ambassadors.
Concept: Understanding that music alignment allows for brands to be repositioned in the minds of the consumer audience, the “Summer Sessions” would bring together major music acts, Winston Surfshirt and Clypso, and place Domino’s at the centre of a cultural event.
Content: A live event with major Australian musical performers, which was live streamed to a global audience. As well as a fully produced video in long form and shareable social assets.